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via Editors Weblog by Federica Cherubini on 1/11/11
The day of The Daily will probably be Wednesday January 19, Jeff Bercovici announced in his Forbes blog. According to Bercovici's sources, that's the planned launch date for the iPad-only News Corp. publication, though the company declined to confirm it. The landing page at thedaily.com now shows the logo and a "coming soon" message. In December, Peter Kafka already announced the week of January 17th as the probable launch period.
What we know so far is that the News Corp's dedicated iPad newspaper has a team of 100 journalists in New York who have already been working for weeks, and an initial reported investment of $30m.
Rupert Murdoch and (interestingly) Apple's Steve Jobs will appear together at a news event at the San Francisco Museum of Modern Art, but the date is subject to change, noted Reuters.
Disputes about the name are still unresolved: another 'The Daily' exists: the fashion news magazine which IMG agreed to sell to its founder and editor-in-chief, Brandusa Niro. As Bercovici reported, when IMG instructed its lawyers to look into whether News Corp. was infringing on its trademark, News Corp. responded by preemptively asking a judge to declare "The Daily" a generic phrase that couldn't be trademarked except as a specific treatment. Niro declines to comment about what, if anything, she plans to do about the dispute.
As the Guardian reported, "The Daily is expected to include a new push subscription feature that automatically delivers and charges for weekly or monthly editions". The article also underlined that Murdoch will be hoping to outshine Virgin boss Richard Branson, whose own New York-based iPad magazine, Project, launched in November, charging $2.99 per month.
Source: Forbes (1), (2), Media Memo, Reuters, Guardian
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