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via Editors Weblog by Emma Heald on 1/11/11
Foursquare has made a deal with Examiner.com to offer local news and reviews to its users in the US, Mashable reported. Foursquare's members will be given access to articles from hyperlocal 'content farm' Examiner.com when they check in to the location-based service. Examiner.com content on venues, restaurants, events, businesses and landmarks will appear for relevant locations in the Foursquare application, and Examiner.com will also have a branded page on Foursquare.com, where all of the available tips can be found in one place, said a press release. Examiner.com has a presence in 233 communities around the US. Suzie Austin, senior vice president of content and marketing for Examiner.com, which claims 68,000 contributors, told Mashable that "There will be reviews, recommendations, previews of concerts coming and it will tell you the best place to get a seat."
According to Austin, the deal is mutually beneficial, giving exposure to Examiner.com and free content to Foursquare, so no money has changed hands. Examiner.com is advertising the partnership prominently on its site. "We're extremely excited to work with Examiner.com to share their wealth of local information with foursquare users across the country," said Jonathan Crowley, director of business development for Foursquare, in the press release. "Examiner.com's crowd-sourced journalism model is completely in line with our user-focused model, so the partnership was an obvious fit."
Foursquare, founded in March 2009, now has more than 5 million users worldwide and has set up partnerships with several news organisations to offer, for example, 'tips' when a user checks in at a certain location. The Wall Street Journal offers badges, and The New York Daily News offers Foursquare users historical photos of the place where they check-in. Other papers operate more commercial deals with Foursquare, such as the Kansas City Star, which allows readers to check-in when they buy a copy of the paper and then gives them subscription offers.
Will this latest step with Examiner encourage more publications to strike content-based deals with Foursquare?
Source: Press release, Mashable
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