Sent to you by khalil via Google Reader:
via Editors Weblog by Federica Cherubini on 1/10/11
Many publishers jumped on the iPad by creating enhanced versions of their magazines, but since then some have started to think about something expressly designed for it. A recent example, reported Media Week, comes from National Enquirer and Star publisher American Media Inc., which is launching single-topic, custom publications for the Apple tablet. "The company's first tablet pub, just launched, is Shape's New Year, New You, a 48-page "digi-mag" featuring Shape-branded content on healthy living. The articles were developed by Shape's editorial staff to align with Splenda, which is the publication's sole sponsor. AMI has two more in the works: a Men's Fitness-branded publication that's sponsored by Powerade and a second one from Shape, a beauty-themed pub backed by Revlon", the article said.
YouTube introduced a weekly talk show featuring celebrities, said Brian Stelter on New York Times' Media Decoder. The "Partners Project", which started last month, is hosted by Shira Lazar, a longtime video blogger who contributes to CBS News. The segments run for 8 to 10 minutes each.
The Financial Times has today launched FT Tilt - an online news and analysis service focused exclusively on the emerging world economies, Press Gazette reported. The new service is being offered on the same tiered access basis on which the main FT.com website runs.
The Independent's Stephen Glover warns about privacy issues involving Google, in light of criticism directed at Rupert Murdoch and News Corp's attitude to privacy with regards to the phone hacking scandal. Google is even more of a threat, he argues.
For more industry news please see WAN-IFRA's Executive News Service
Things you can do from here:
- Subscribe to Editors Weblog using Google Reader
- Get started using Google Reader to easily keep up with all your favorite sites